Sweetness Optimization | Flavor Enhancement | Off-note Masking | Cooling Enhancement | Salt Reduction| Mouthfeel Enhancement


Flavor has long been treated as a sensory property, rather than a cognitive experience. EPC's groundbreaking research shows flavor is shaped by how the brain predicts and processes ingestion. We design flavor from a cognitive perspective to support smoother, more continuous drinking behavior.
Citrus Flavor Booster
Boost freshness and authenticity of citrus flavors while extending flavor stability.
Tropical Fruit Flavor Booster
Boost freshness and recognition of tropical fruit flavors with a full-bodied mouthfeel.
Caramel Flavor Booster
Boost caramel flavor, deliver a full-bodied mouthfeel, prolong caramel flavor, and reduce artificial aftertaste in reduced-sugar dark beverages throughout their shelf life.
Bitterness, beany and astringent notes create signal conflicts that interrupt continuous consumption. We focus on how the brain evaluates coherence and safety before ingestion. By reconstructing the attribution structure, we turn conflicting signals into a unified sensory experience.
Protein Bitter/Off-note Blocker


Conventional optimization often focuses on sweetness intensity alone. EPC's research revealed that sweetness perception is a continuous sensory process rather than a series of isolated taste moments.
When the temporal structure of sweetness fails to align with sensory expectations, the drinking experience becomes fragmented and less satisfying. This insight reveals a controllable design space within sweetness perception dynamics.
EPC's Sweetness Modification Toolbox is designed around the full temporal structure of sweetness perception:
Sweet Quality Elevator - Onset
Mouthfeel Enhancer
Aftertaste / Linger Optimizer
Cooling sensations are more than simple responses to temperature or chemesthetic stimuli. They are dynamic, multidimensional experiences that unfold over time and interact with sensory, cognitive, and affective systems.
EPC redefines cooling through integrated approaches, including ion channel modulation, aerosol delivery, and multisensory integration. We intervene across the multiple dimensions of cooling perception.
Cooling Enhancer: EPCool+™ 007


Optimizing sweetness profiles in low- and zero-sugar beverages.

Restoring natural freshness in processed juices.

Blocking off-notes in plant-based proteins.

Amplifying creaminess in dairy systems.

Reducing salt content while maintaining saltiness in sauses.

Architecting balanced sensory experiences across all categories.