Broad-spectrum Off-note
Solutions

Gestalt psychology suggests that the human brain does not perceive individual sensory signals separately. Instead, it naturally organizes them into a unified experience.

Flavor perception works in the same way. Consumers do not experience aroma, off-notes, and mouthfeel independently; they perceive an overall flavor impression constructed by the brain.

Through research in neuroscience and sensory cognition, EPC has identified retronasal olfaction as a key driver of flavor perception. By modulating the retronasal pathway, EPC optimizes the timing and weighting of sensory signals reaching the brain, reducing the perception of off-notes while enhancing positive attributes such as smoothness, fullness, and creaminess.

Protein Bitter & Off-Note Blocker

• Reduce bitterness and off-notes in dairy, plant-based and peptide formulations
• Re-encode complex sensory signals into a smoother swallowing experience
• Enhance smoothness, creaminess and flavor continuity
• Reduce cognitive hesitation during consumption
• Support more authentic and continuous consumption