Sugar-free is not a sensory blind road anymore
Our New Technology for “Real Sugar-like Taste”
Sweet Taste Optimization:
Enhancing sweetness intensity
Cutting lingering
Quickening upfront sweetness
Removing off-flavor
Natural Aroma
Wide range of unique aromas
Entwining with taste profile
Enhancing taste perception
VALUE PROPOSITION FOR SUGAR-REDUCED PRODUCTS
•Original/ Clean Label
•Cost Reduction
•Sugar taste, mouthfeel, and aroma
•Short PD Cycle & first-mover advantage
Mouthfeel and Texture
Kokumi
Full-bodied
Painpoints solutions
Categories solutions
More to come......
Taste Challenges of Artificial Sweeteners
e.g. Sucralose / Aspartame
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Artificial flavor and lingering
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Metallic aftertaste
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Lack of body
Taste Challenges of Natural Sweeteners
e.g. Stevia / Monk Fruit
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Delayed onset of perceived sweetness
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Sweet Lingering
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Bitter aftertaste
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Lack of mouthfeel
Taste challenge of sugar reduction
What most people believe
of sugar replacement
Sugar
HIS + Fiber + FMP
Sugar = HIS + Fiber + FMP
Fiber
contributing viscosity to the product and to increase thick mouth coating
High Intensity Sweetener
Contributing sweetness to the product and to enhance sweet taste profile
Flavor Modifier
contributing flavor to the product and to mask off-flavors
Each substitute ingredient has its unique sensory challenges.
Great taste comes from perfect
top-down perception of the flavor
Sensory pathways:
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Touch
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Taste
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Olfaction
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Visual cortex
Motor pathways:
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Tongue, cheek, jaw, glands producing saliva;
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Pharynx;
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Lungs for inhalation and exhalation.
Flavor analyzing object
Source: Shepherd, G.M. Neuroenology: how the brain creates the taste of wine. Flavour 4, 19 (2015).
Flavor = ∫(1 + 1 + 1 + ... )
Flavor (bottom-up)
=
Gustation + Olfaction + Mouthfeel
Flavor style： Fresh (lemon, menthol) – Ripe (peach, garlic)
Flavor intensity： Weak (milk, butter) – Strong (vanilla, cooked meat)
Flavor richness： Neutral / Balance (water / bread) – Pungent / Complex (pepper / mushroom)
Flavor cube model
Source: Dr. P.R. Klosse, The essence of gastronomy, Figure 3.3 The complete model: The flavor styles cube