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Sweet Linger Eraser


Undesirable taste puzzled sugar reduction in food & beverages


Time intensity is an important consideration when rebuilding the taste of sugar in sugar-reduced food and beverages. Sugar exhibits a quick onset of sweetness and a clean finish. High-intensity sweeteners are often associated with lingering sweetness that destroy the pleasant taste profile. 

Imperfect sweetness profile

The imperfect sweetness profile problem occurs when sugar is replaced by high-intensity sweeteners.

Aftertaste / Off-taste




Metallic taste


When selecting a low/ no-calorie sugar substitute, no aftertaste is the primary factor. The addition of high-intensity sweeteners can trigger metallic and bitter aftertaste that disharmonizes the overall flavor profile. Aftertaste/off-taste is easy to notice in sugar-reduced food and beverages. If it can’t be avoided, it needs to be masked.


Erasing Sweet Linger, Metallic and Bitter taste


TasteAroma™, a natural flavor, is designed to erase sweet lingering that is associated with most HIS. It helps to create a sweet clean finish.

TasteAroma™ has great synergy with artificial HIS. It is an effective tool to block aftertaste, including metallic and medicinal notes, creating a palatable and balanced flavor. 

Product Portfolio & Regulatory Status

Product Portfolio

Recommended applications:

Low calorie sparkling waters, Low sugar tea drinks, Low sugar energy/sports drinks, Low sugar carbonated drinks

Maximum Dosage*

TasteAroma™ 100ASTO

Cutting sweet lingering and aftertaste

165ppm in general food and beverages

TasteAroma™ 307STO

Cutting sweet lingering and aftertaste;

good cost-in-use

250ppm in general food and beverages

TasteAroma™ 100CLC

Cutting sweet lingering and aftertaste;

Enhancing flavor;

Building back some full bodied mouthfeel

660ppm in Baked Goods, Breakfast Cereals and Chewing Gum;

330ppm in Beverages;

428ppm in Milk Products

Regulatory Status

TasteAroma™ complies with IOFI Code of Practice, FDA (GRAS) in the USA, REGULATION (EC) No 1334/2008, and GB 30616-2020 in China labeled as ‘Flavoring Preparation’

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